时间：11月30日至12月11日，每次2课时，共6次课12课时
地点：博艺楼(原64号楼)-202；博学楼(原59号楼)-东1阶
主讲人：Prof. Arie Maharshak, President of
Prof. Maharshak has held senior R&D and Marketing positions in a leading Israeli high-tech company, once worked as a research scholar with the Aeronautics & Astronautics Advanced Robotics Laboratory at Stanford University, co-founded the ‘Israeli Tele-Working Association’, and received ‘The Israeli Television Award for Innovation & Creativity’.
A hi-tech entrepreneur, Prof. Maharshak is active in new product development and holds 12 patents. He has published more than 40 papers in academic journals and conference proceedings.
Prof. Maharshak's research interests include: marketing philosophy and its implications for business’s orientation; the interpretation of marketing messages across realities; the ‘Na?ve Concept’ as a conceptual barrier.
主要内容：
This seminar deals with the notion of competitive advantage in the global market.
1. To introduce the principles of marketing, applicable to both the local and the global markets with elaboration on the latter– competition in the global market and certain industries leading in international markets in a number of specific countries (the core of the seminar).
2. To explore, based on the general idea of advantage, and competitive advantage in particular, how competitive advantage rests upon the ability of a specific industrial sector to achieve a high rate of productivity.
3. To identify the conditions required for an industry to be productive and focus on case studies from leading industries around the world, and from Israel in particular.
具体时间地点：
12月1日14:00-15:40pm博学楼东1阶
12月4日14:00-15:40pm博学楼东1阶
12月7日8:00-9:40am博艺楼202
12月8日14:00-15:40pm博学楼东1阶
12月11日14:00-15:40pm博艺楼202
欢迎全校感兴趣的师生积极参加！
外国语学院
